Bernard Salt AM

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Corporate Advisor, Media Commentator & Columnist

Post-Corona Customer

Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community. He is one of the most in-demand speakers on the Australian corporate speaking circuit.

Bernard heads The Demographics Group which provides advice on demographic, consumer and social trends for business – and he writes two weekly columns for The Australian newspaper.

Prior to that Bernard founded KPMG Demographics.

In conjunction with KPMG Australia, he hosts a top-rated podcast called “What Happens Next” which discusses rising trends and important business issues. He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ and the ‘Goats Cheese Curtain’.

He is perhaps best known for popularising the phrase “smashed avocado” globally. Bernard was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

Post-Corona Customer

Oh, the lessons we have learned. Bigger freezers, Buy Australian, the rise of the value-contribution equation, self-sufficiency, home-office to home-studio and the possible end of the pillowfication. Old customers went into lockdown… new customers with new preferences will come out the other side.

Key takeaways:

  • How the pandemic changed consumers
  • What post-COVID customers want now
  • How to successfully adapt your business to changing consumers expectations.