Peter McKeon

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Managing Director of Salesmasters International

Building an SME

Peter McKeon is the Founder and Managing Director of Salesmasters International, now in its 30th year of business. He is internationally recognised and universally acclaimed as one of Australia’s leading sales trainers.

While many organisations implemented temporary changes during the early days of the pandemic, it’s time to execute permanent changes in place to better compete in the new normal.

Any business that relies on direct sales to drive revenue requires systematically updating your sales organisation.


  • Understand the importance of sales data
  • Productivity metrics … what to measure
  • How to build trust in a digital sales world.