Gary Bertwistle

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Author & Keynote speaker

My Brand's Got Mojo - The New Rules of Engagement

As the author of Who Stole My Mojo, Gary Bertwistle has always had a passion for innovation, creativity and doing things differently. His career has spanned the retail, music, media, corporate education and radio industries. Gary’s greatest desire is derived from people and organisations thinking differently to identify new ways of doing things – to break up the status quo and redesign the traditional formula.

As an innovative thought leader, Gary has assisted companies, teams and individuals in companies of all sizes, in all industries and categories, to assess how they currently do things and address what needs to change in order for them to think differently and maximise their potential. He is often called upon when companies or individuals lose their mojo.

With more businesses fighting for the same dollar in every category, those that can master the new rules of brand engagement and offer a compelling reason for customers to choose their product or service above their competitors will thrive and survive. To be able to do so, you must have a plan of attack, which is one of the key outcomes of this presentation – creating a brand plan in a new business environment that your team can follow when going into battle with your competitors.

This keynote provides the information you need to position your brand at the forefront of the market share battle. Full of actionable practical tips and tools you can implement to your brand to become progressive rather than regressive. Using case studies of successful brands that are leading the way by doing things differently, this interactive event will provide you with strategies and a plan for putting these new skills into action for your business. You will also create a more engaged and fulfilled team within your organisation…


  • What has changed culturally within our business, and how that impacts our brand?
  • How getting our external messaging right helps build the engagement within your own organisation.
  • Why is traditional marketing broken, and what can we do about it?
  • How to future proof your brand
  • How to reset and realign your brand after the pandemic
  • How brand, culture, people, leadership and strategy have merged and how we can adapt and capitalise.