Emily Kucukalic

Founder & Manging Director of Brand New You Group

The business of being you - the science of personal branding

Emily Kucukalic is the Managing Director of the Brand New You Group, which was founded in 2009. Brand New You delivers personal branding programs to the world’s leading companies and counts including more than 35% of the ASX50 as its clients.

In 2017, Brand New You won an Australian Marketing Institute Award for Excellence for a program they delivered with the Westpac Group. BNY’s program formed a key part of Johnson & Johnson’s leadership program that won the Australian HR award for Best Leadership Development Program in 2015. They have received an NPS of +97 from the Westpac Group.

For more than a decade, Emily has built a reputation as an entertaining and insightful speaker on personal branding, building personal presence and business development. Emily’s fundamental belief is that people buy from people, not organisations. And that people work for people, not organisations.

Prior to founding Brand New You, Emily was the Group Head of Brand and External Relations at AGL Energy and a member of the Executive Team. Before joining AGL, she was the Director of Marketing and Communications for EDS across Asia Pacific including Japan, China and India.

The business of being you – the science of personal branding

Key takeaways include:

  • Understand the importance and value of your personal brand within your business
  • How personal brands impact the way you serve your clients
  • The science of branding and how to apply that to your business.