Peter McKeon

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Managing Director of Salesmasters International

The Changing Face of Sales

Peter McKeon is the Founder and Managing Director of Salesmasters International, which is now in its 30th year of business.
He is internationally recognised and universally acclaimed as one of Australia’s leading sales trainers.

A multiple author and recognised as an industry thought leader, Peter‘s reputation is accredited to his capacity to craft the requisite strategic vision to ensure all organisational sales objectives are realised.

While many organisations implemented temporary changes during the early days of the pandemic, it’s time to execute permanent changes in place to better compete in the new normal.

For any business that relies on direct sales to drive revenue, it requires systematically updating your sales organisation.

Key Takeaways:

  • Understand the importance of sales data
  • Productivity metrics, what to measure
  • How to build trust in a digital sales world.