Peter McKeon

Managing Director of Salesmasters International

Building an SME Sales Team

Peter McKeon is the Founder and Managing Director of Salesmasters International, which is now in its 30th year of business.

He is internationally recognised and universally acclaimed as one of Australia’s leading sales trainers.

A multiple author and recognised as an industry thought leader, Peter‘s reputation is accredited to his capacity to craft the requisite strategic vision to ensure all organisational sales objectives are realised.

While many organisations implemented temporary changes during the early days of the pandemic, it’s time to execute permanent changes in place to better compete in the new normal.

Any business that relies on direct sales to drive revenue requires systematically updating its sales organisation.

Key Takeaways:

  • Why businesses don’t scale
  • The cons of poor sales selection
  • The pros of good sales selection
  • Why sales induction matters
  • Train them … don’t blame them.