Why purpose driven social impact matters

The latest business trend highlights consumers taking notice of companies embracing ‘social impact’ across their business operations. Specifically Generation Z now coined the “socially-conscious generation”.

Research demonstrates 76% of Gen Z customers claim they have purchased or would consider purchasing from a brand to lend support regarding issues that the company was also supporting.

If momentum is gaining regarding customers making conscious purchasing decisions, how do we cultivate transformative and scalable ideas? And…. how does this impact your business?