Brad has 25 years of experience as a Senior Executive, Company Director and Entrepreneurial Proprietor in Australia, New Zealand, South-East Asia and India have forged his ‘back to basics’ management principles and helped define his rules for business success. He was a co-founder of Wizard Home Loans with Mark Bouris in the mid-’90s, a business created with the vision to drive real competition in the Australian & New Zealand Mortgage market for the consumer and to monetise this proposition in amplified value to the shareholder – it delivered both with stunning success. The business went on to become one of the most recognised financial services brands and 5th largest lender in the country ahead of its ultimate sale to General Electric Company in 2005 for nearly half a billion dollars. Following the sale of Wizard Brad went on to take up a role as a Senior Executive at GE, responsible for the growth of the global brand in Financial Services, including the launch of the Wizard brand and business model into the Indian subcontinent in 2007/08.
In 2009 the opportunity to take on the Australian banking landscape yet again lead to Brad becoming a foundation member of the team that launched and floated Yellow Brick Road Wealth Management, including his involvement in the Channel 9 hit TV Series of The Apprentice Australia and The Celebrity Apprentice Australia as an on-air advisor.
Brad then changed tack to broaden his business experience base becoming a Director at Australia’s fastest-growing Insurer Auto & General ( owner of both the Budget Direct & Compare the Market brands). His focus at A & G was driving 10 times system growth through smart business and distribution partnerships over 4 very successful years. More recently Brad has refocused on his core passion of growing Australian small to medium business and their leaders both through his keynote speaking platform and involvement in a number of business mentoring and advisory engagements.