George Hawwa

Managing Director, Attention Experts

Social Media ROI

George Hawwa is the Founder and Growth Director of Attention Experts, Australia’s most highly rated social media agency. With a background in Mathematics and Finance, George built and sold two multi-million-dollar companies using social media before establishing his agency in 2016.

A sought-after keynote speaker and industry expert, George has collaborated with businesses across 30+ industries globally. He lectures on social media strategy at the Centre for Continuing Education at Sydney University and frequently advises organisations on optimising digital strategies to enhance ROI and engagement.

Speaking Topic: Measuring Brand Performance & ROI on Social Media in 2025
Gain insights into the most effective social media platforms and strategies for 2025. Learn to enhance digital marketing performance by focusing on building databases and touchpoints rather than just followers.