Emily Kucukalic

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Founder & Managing Director, Brand New You

How to Thrive in 2025 – Mega Trends to Consider

Emily Kucukalic is the Founder and Managing Director of Brand New You (BNY), established in 2009. Her company delivers award-winning personal branding programs to leading global organisations, with over 35% of ASX 50 companies as clients. BNY’s programs have been recognised for excellence, including awards from the Australian Marketing Institute and Australian HR Awards.

With over a decade of experience, Emily is a sought-after speaker on personal branding and business development. Her guiding principle is that people buy from and work for people, not organisations. Prior to founding BNY, she held executive roles at AGL Energy and EDS, leading marketing and communications across the Asia Pacific.

Speaking Topic: How to Thrive in 2025 – Mega Trends to Consider
Emily explored key megatrends for 2025, including:

  • Leveraging AI and automation to improve efficiency and customer experience.
  • Embracing sustainability to enhance brand reputation and foster customer loyalty.
  • Strategies for managing economic shifts, minimising risks, and capitalising on new opportunities.