With more than 20 years’ experience in ‘Sales’ working as a Business Development Manager in the Advertising and Media Industry, Karen Lawson has developed exceptional skills and gained an enormous understanding of what it takes for businesses to effectively attract new customers and grow their revenue.
Karen’s advertising career with National Magazines, Direct Response Media, Radio and Digital Marketing has seen her consult with hundreds of Private Business owners, marketing managers and CEO’s across Australia to create Ad campaigns that produced measurable results. She successfully grew client accounts from State-based campaigns to National major accounts and received numerous top sales of the year awards. She has worked extensively with leading Australian Brands across multiple industry sectors; including Automotive, Food & Beverage, Entertainment, Health and professional services enabling her to adapt to the unique needs of different customers.
Karen is quality focussed, passionate about personal and business success and thrives on establishing long term authentic customer relationships. Very much a people’s person with an outgoing energetic and ‘can do’ attitude she prides herself on her commitment to deliver.