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David Borg started his career at Fuji Xerox over 20 years ago as a sales cadet and sold the first Xerox desktop laser printer launched in 1996 (Xerox 4030). After several years in direct sales, David was promoted to a channel management role, and discovered a whole new world of leveraged sales.

In 2003 David was given the opportunity to join a newly formed, independent division, Fuji Xerox Printers, which was formerly known as Tektronix. This is where David found tremendous growth opportunities in a rapidly growing business that was breaking records in the printer world.

By focusing on building a strong channel business, Fuji Xerox Printers has moved from Industry Minnow to now #3 in the Australian Market in the Australian Printer Market the #1 player in focus segments, doubling revenues in the last 5 years, through competitive market capture.

David has been recently appointed General Manager Channels – Asia Pacific for Fuji Xerox Printers covering the entire Asia Pacific Region, outside of China / Japan.

In this role David is responsible for general management across sales, marketing and channel operations. His primary goal is to ensure that Fuji Xerox staff and Fuji Xerox channel partners are supported by the very best methodologies, tools and resources to achieve success.

Specialties: Channel Development, Sales Team Development, Print & Imaging Solutions